/* Pullet — homestead-warm landing page */
:root {
  --primary: #B7410E;
  --primary-dark: #7A2A06;
  --accent: #E8A33D;
  --yellow: #F5C76C;
  --bg: #FAF6EE;
  --bg-card: #FFFDF7;
  --bg-warm: #F4ECD8;
  --ink: #2A1F14;
  --ink-soft: #5A4838;
  --line: #E5DCC8;
  --shadow-sm: 0 1px 2px rgba(42, 31, 20, 0.06);
  --shadow-md: 0 4px 14px rgba(42, 31, 20, 0.08);
  --shadow-lg: 0 18px 40px rgba(42, 31, 20, 0.14);
  --radius: 14px;
  --radius-lg: 22px;
  --max: 1100px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
html, body { margin: 0; padding: 0; }
body {
  font-family: -apple-system, BlinkMacSystemFont, "SF Pro Text", "Segoe UI", "Helvetica Neue", Arial, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--primary); }
a:hover { color: var(--primary-dark); }

h1, h2, h3, h4 {
  font-family: "Iowan Old Style", "Palatino Linotype", Georgia, serif;
  letter-spacing: -0.015em;
  margin-top: 0;
  color: var(--ink);
}
h1 { font-size: clamp(2.4rem, 6vw, 3.8rem); line-height: 1.05; font-weight: 800; }
h2 { font-size: clamp(1.8rem, 4vw, 2.6rem); font-weight: 800; line-height: 1.15; }
h3 { font-size: 1.25rem; font-weight: 700; line-height: 1.3; }

.eyebrow {
  display: inline-block;
  background: var(--yellow); color: var(--ink);
  padding: 4px 12px; border-radius: 999px;
  font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.05em; text-transform: uppercase;
  margin-bottom: 14px;
}

/* === Header === */
.site-header {
  display: flex; justify-content: space-between; align-items: center;
  padding: 18px 28px;
  max-width: var(--max);
  margin: 0 auto;
}
.brand {
  display: flex; align-items: center; gap: 10px;
  text-decoration: none; color: var(--ink);
  font-weight: 800; font-size: 1.2rem;
}
.brand-logo { width: 36px; height: 36px; border-radius: 9px; }
.site-nav { display: flex; gap: 22px; align-items: center; }
.site-nav a {
  color: var(--ink-soft); text-decoration: none; font-weight: 500;
  font-size: 0.95rem;
}
.site-nav a:hover { color: var(--primary); }
.site-nav .nav-cta {
  background: var(--primary); color: #fff;
  padding: 10px 16px; border-radius: 999px; font-weight: 600;
}
.site-nav .nav-cta:hover { background: var(--primary-dark); color: #fff; }
@media (max-width: 720px) {
  .site-nav a:not(.nav-cta) { display: none; }
}

/* === Buttons === */
.btn-primary, .btn-ghost, .btn-ghost-light {
  display: inline-block; text-decoration: none; cursor: pointer;
  padding: 13px 22px; border-radius: 999px;
  font-weight: 700; font-size: 1rem;
  border: 1.5px solid transparent;
  transition: background 0.15s ease, transform 0.05s ease;
  font-family: inherit;
}
.btn-primary { background: var(--primary); color: #fff; border-color: var(--primary); }
.btn-primary:hover { background: var(--primary-dark); color: #fff; border-color: var(--primary-dark); }
.btn-primary:active { transform: translateY(1px); }
.btn-ghost { background: transparent; color: var(--primary); border-color: var(--primary); }
.btn-ghost:hover { background: var(--primary); color: #fff; }
.btn-ghost-light { background: transparent; color: var(--ink); border-color: var(--ink-soft); }
.btn-ghost-light:hover { border-color: var(--primary); color: var(--primary); }
.btn-lg { padding: 16px 28px; font-size: 1.05rem; }
.btn-block { display: block; text-align: center; width: 100%; padding: 14px; }

/* === Hero === */
.hero {
  padding: 36px 24px 80px;
  background:
    radial-gradient(ellipse at 80% 20%, rgba(245, 199, 108, 0.4) 0%, rgba(245, 199, 108, 0) 60%),
    radial-gradient(ellipse at 20% 90%, rgba(183, 65, 14, 0.12) 0%, rgba(183, 65, 14, 0) 60%),
    var(--bg);
}
.hero-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: center;
}
@media (max-width: 920px) {
  .hero-inner { grid-template-columns: 1fr; gap: 32px; }
}
.hero-copy h1 { margin: 0 0 18px; }
.lede {
  font-size: 1.15rem;
  color: var(--ink-soft);
  margin: 0 0 24px;
  max-width: 540px;
}
.hero-actions {
  display: flex; gap: 12px; flex-wrap: wrap;
  margin-bottom: 14px;
}
.hero-meta { font-size: 0.9rem; color: var(--ink-soft); margin: 0; }

/* === Hero phone visual === */
.hero-visual { display: flex; justify-content: center; }
.phone-frame {
  width: 320px; max-width: 100%;
  background: linear-gradient(160deg, #2A1F14 0%, #4A382A 100%);
  border-radius: 36px;
  padding: 18px 14px;
  box-shadow: var(--shadow-lg);
  transform: rotate(-1.5deg);
  position: relative;
}
.phone-frame::before {
  content: '';
  position: absolute; top: 8px; left: 50%;
  transform: translateX(-50%);
  width: 60px; height: 6px;
  background: #1a1410; border-radius: 4px;
}
.phone-screen {
  background: var(--bg);
  border-radius: 24px;
  padding: 20px 14px 16px;
  margin-top: 14px;
}
.phone-header {
  display: flex; align-items: center; gap: 10px;
  border-bottom: 1px solid var(--line);
  padding-bottom: 12px; margin-bottom: 14px;
}
.phone-dot {
  width: 12px; height: 12px; border-radius: 50%;
  background: var(--primary); flex-shrink: 0;
}
.phone-title { font-weight: 700; flex: 1; font-size: 1.05rem; }
.phone-date { font-size: 0.85rem; color: var(--ink-soft); }
.phone-card {
  display: flex; align-items: center; gap: 12px;
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 12px;
  margin-bottom: 10px;
  font-size: 0.92rem;
}
.phone-card strong { display: block; }
.phone-sub { font-size: 0.82rem; color: var(--ink-soft); }
.phone-emoji { font-size: 1.4rem; flex-shrink: 0; }
.phone-card-egg { border-left: 3px solid var(--accent); }
.phone-card-health { border-left: 3px solid #2D6A4F; }
.phone-card-feed { border-left: 3px solid var(--primary); }
.phone-pill {
  font-size: 0.7rem; font-weight: 700;
  padding: 3px 8px; border-radius: 999px;
  text-transform: uppercase; letter-spacing: 0.04em;
  margin-left: auto;
}
.phone-pill-ok { background: rgba(45, 106, 79, 0.16); color: #2D6A4F; }

/* === Cultural section === */
.cultural {
  background: var(--bg-warm);
  padding: 60px 24px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.cultural-inner { max-width: 920px; margin: 0 auto; text-align: center; }
.cultural h2 { margin: 0 0 14px; }
.cultural p { font-size: 1.1rem; color: var(--ink-soft); max-width: 700px; margin: 0 auto 32px; }
.stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 28px;
}
@media (max-width: 640px) { .stats { grid-template-columns: 1fr; } }
.stats > div {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px 18px;
  box-shadow: var(--shadow-sm);
}
.stat-num {
  display: block;
  font-family: "Iowan Old Style", "Palatino Linotype", Georgia, serif;
  font-size: 2.4rem; font-weight: 800;
  color: var(--primary); letter-spacing: -0.02em;
  line-height: 1;
}
.stat-label {
  display: block;
  margin-top: 8px;
  font-size: 0.92rem; color: var(--ink-soft);
}

/* === Sections === */
.section-head { text-align: center; max-width: 700px; margin: 0 auto 40px; }
.section-head h2 { margin: 0 0 12px; }
.section-head p { color: var(--ink-soft); font-size: 1.08rem; margin: 0; }

/* === Features === */
.features {
  padding: 80px 24px;
  max-width: var(--max);
  margin: 0 auto;
}
.feature-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
@media (max-width: 880px) { .feature-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .feature-grid { grid-template-columns: 1fr; } }
.feature {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px 22px;
  box-shadow: var(--shadow-sm);
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}
.feature:hover { transform: translateY(-2px); box-shadow: var(--shadow-md); }
.feature-icon {
  font-size: 2rem;
  margin-bottom: 12px;
  filter: saturate(0.9);
}
.feature h3 { margin: 0 0 8px; }
.feature p { color: var(--ink-soft); margin: 0; font-size: 0.98rem; }
.feature-highlight {
  border: 2px solid var(--primary);
  background: linear-gradient(165deg, var(--bg-card) 0%, rgba(245, 199, 108, 0.18) 100%);
}
.feature-highlight h3 { color: var(--primary-dark); }
.feature-cta {
  display: inline-block;
  margin-top: 12px;
  font-weight: 700;
  color: var(--primary);
  text-decoration: none;
}
.feature-cta:hover { text-decoration: underline; }

/* === Demo === */
.demo {
  padding: 80px 24px;
  background: var(--bg-warm);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.demo-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: center;
}
@media (max-width: 880px) { .demo-inner { grid-template-columns: 1fr; } }
.demo-copy h2 { margin: 8px 0 16px; }
.demo-copy p { color: var(--ink-soft); font-size: 1.05rem; margin: 0 0 18px; }
.demo-bullets { padding-left: 20px; margin: 0 0 24px; color: var(--ink-soft); }
.demo-bullets li { margin-bottom: 8px; }

.result-mock {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 28px;
  box-shadow: var(--shadow-md);
}
.result-mock-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 6px;
}
.result-mock-eyebrow { font-size: 0.85rem; color: var(--ink-soft); }
.result-mock-eyebrow strong { color: var(--ink); }
.urgency-pill {
  font-size: 0.75rem; font-weight: 700;
  padding: 4px 10px; border-radius: 999px;
  text-transform: uppercase; letter-spacing: 0.05em;
}
.urgency-routine { background: rgba(45, 106, 79, 0.16); color: #2D6A4F; }
.result-mock h3 {
  margin: 6px 0 4px;
  color: var(--primary-dark);
  font-size: 1.4rem;
}
.result-mock-conf { font-size: 0.85rem; color: var(--ink-soft); margin: 0 0 12px; }
.result-mock-text { color: var(--ink); margin: 0 0 18px; }
.result-mock-steps { margin-bottom: 18px; }
.result-mock-steps strong { display: block; margin-bottom: 6px; font-size: 0.95rem; }
.result-mock-steps ol { padding-left: 22px; margin: 0; color: var(--ink-soft); }
.result-mock-steps li { margin-bottom: 5px; font-size: 0.95rem; }
.result-mock-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: 10px;
}
.result-mock-grid > div {
  background: rgba(245, 199, 108, 0.18);
  border: 1px solid rgba(232, 163, 61, 0.4);
  border-radius: 10px;
  padding: 10px 12px;
  font-size: 0.88rem;
}
.result-mock-grid strong { display: block; margin-bottom: 4px; }
.result-mock-grid span { color: var(--ink-soft); }

/* === Persona === */
.persona {
  padding: 80px 24px;
  max-width: var(--max);
  margin: 0 auto;
}
.persona-inner h2 { text-align: center; margin: 0 0 8px; }
.persona-sub { text-align: center; color: var(--ink-soft); margin: 0 0 36px; }
.persona-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
}
@media (max-width: 720px) { .persona-grid { grid-template-columns: 1fr; } }
.persona-card {
  background: var(--bg-card);
  border-left: 4px solid var(--accent);
  border-radius: 0 var(--radius) var(--radius) 0;
  padding: 22px 24px;
  box-shadow: var(--shadow-sm);
  display: flex; gap: 14px; align-items: flex-start;
}
.persona-icon { font-size: 1.6rem; flex-shrink: 0; }
.persona-card p {
  margin: 0;
  font-style: italic;
  font-size: 1.02rem;
  line-height: 1.5;
  color: var(--ink);
}

/* === Pricing === */
.pricing {
  padding: 80px 24px;
  background: var(--bg-warm);
  border-top: 1px solid var(--line);
}
.price-grid {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
@media (max-width: 880px) { .price-grid { grid-template-columns: 1fr; max-width: 480px; } }
.price-card {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 32px 26px;
  box-shadow: var(--shadow-sm);
  position: relative;
}
.price-card-popular {
  border: 2px solid var(--primary);
  box-shadow: var(--shadow-md);
  transform: translateY(-8px);
}
@media (max-width: 880px) { .price-card-popular { transform: none; } }
.popular-badge {
  position: absolute;
  top: -14px; left: 50%;
  transform: translateX(-50%);
  background: var(--primary); color: #fff;
  padding: 5px 14px; border-radius: 999px;
  font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.05em; text-transform: uppercase;
}
.price-card h3 { margin: 0 0 10px; color: var(--primary-dark); }
.price {
  font-family: "Iowan Old Style", "Palatino Linotype", Georgia, serif;
  font-size: 2.4rem; font-weight: 800;
  color: var(--ink); margin: 0 0 4px;
  letter-spacing: -0.02em;
}
.price .per { font-size: 1rem; color: var(--ink-soft); font-weight: 400; margin-left: 4px; }
.price-tag { color: var(--ink-soft); margin: 0 0 18px; font-size: 0.92rem; }
.price-card ul {
  list-style: none; padding: 0; margin: 0 0 24px;
}
.price-card ul li {
  padding: 7px 0;
  border-bottom: 1px dashed var(--line);
  font-size: 0.95rem; color: var(--ink);
  position: relative; padding-left: 24px;
}
.price-card ul li:last-child { border-bottom: none; }
.price-card ul li::before {
  content: '✓';
  position: absolute; left: 0;
  color: var(--primary); font-weight: 800;
}
.price-foot { text-align: center; color: var(--ink-soft); margin-top: 32px; font-size: 0.92rem; }

/* === Waitlist === */
.waitlist {
  padding: 80px 24px;
  text-align: center;
  background: linear-gradient(165deg, var(--primary) 0%, var(--primary-dark) 100%);
  color: #fff;
}
.waitlist-inner { max-width: 600px; margin: 0 auto; }
.waitlist h2 { color: #fff; margin: 0 0 12px; }
.waitlist p { color: rgba(255, 255, 255, 0.9); font-size: 1.08rem; margin: 0 0 28px; }
.waitlist-form {
  display: flex; gap: 10px; flex-wrap: wrap; justify-content: center;
}
.waitlist-form input {
  flex: 1; min-width: 220px;
  padding: 14px 18px;
  border-radius: 999px; border: none;
  font: inherit; color: var(--ink);
  background: #fff;
}
.waitlist-form input:focus { outline: 3px solid var(--yellow); outline-offset: 2px; }
.waitlist-form button { background: var(--yellow); color: var(--ink); }
.waitlist-form button:hover { background: #fbd07c; color: var(--ink); }
.waitlist-msg { margin-top: 18px; font-weight: 600; }
.waitlist-foot { font-size: 0.92rem; margin-top: 20px; }
.waitlist-foot a { color: var(--yellow); font-weight: 700; }
.waitlist-foot a:hover { color: #fff; }

/* === FAQ === */
.faq {
  padding: 80px 24px;
  max-width: 760px;
  margin: 0 auto;
}
.faq details {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 16px 20px;
  margin-bottom: 12px;
}
.faq summary {
  cursor: pointer;
  font-weight: 700;
  color: var(--ink);
  font-size: 1.05rem;
}
.faq summary::marker { color: var(--accent); }
.faq details[open] summary { color: var(--primary-dark); }
.faq details p { margin: 12px 0 4px; color: var(--ink-soft); line-height: 1.6; }

/* === Footer === */
.site-footer {
  background: var(--ink);
  color: rgba(255, 255, 255, 0.78);
  padding: 50px 24px 30px;
  font-size: 0.92rem;
}
.footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 30px;
  margin-bottom: 24px;
}
@media (max-width: 640px) { .footer-inner { grid-template-columns: 1fr; } }
.site-footer strong { color: #fff; font-size: 1.1rem; }
.site-footer p { margin: 6px 0 0; max-width: 400px; }
.footer-links {
  display: flex; flex-direction: column; gap: 8px;
}
.footer-links a { color: rgba(255, 255, 255, 0.78); text-decoration: none; }
.footer-links a:hover { color: var(--yellow); }
.footer-fine {
  text-align: center;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  padding-top: 18px;
  font-size: 0.82rem;
  color: rgba(255, 255, 255, 0.5);
  max-width: var(--max);
  margin: 0 auto;
}